It only recommends one to three businesses, and most local companies never make that list.
Proposta makes sure yours is one of them, with your real pricing, your real availability, and a direct link to book you.
Free AI visibility audit for founding partners · No credit card · No developer needed
Google AI Overviews now appear on nearly half of all searches. When one appears for a service query in your city, it cites one to three businesses and users are 60% less likely to scroll past it. The businesses cited capture a disproportionate share of every click and call. Getting cited requires structured, machine-readable data. Right now that is almost certainly not you.
Organic click-through rates drop 34 to 61% when an AI Overview appears above traditional results. The citation is the new first position.
Paying per lead for customers the platform then resells to four competitors. You don't own the relationship. And neither platform is built to earn AI citations.
Proposta builds the structured data layer that earns you a Google AI Overview citation, and sends customers directly to your booking page when they click.
Proposta is not a search tool. It is the structured data infrastructure that makes your business readable and citable by Google AI, in the answer it writes and the map of local businesses beside it, and by other AI platforms as they open up. The AI does the searching. Proposta makes sure your business is the one it cites.
You are no longer competing for search rankings. You are competing to become the source AI trusts.
Most searches are not "find me a plumber." They read like "why is my AC not blowing cold air," and Google answers those with Reddit threads and YouTube videos, not local business listings. Proposta builds two things at once: the structured data that gets you matched to local searches automatically, even when nobody types a city, and a real troubleshooting library built from your own jobs, turned into both FAQ answers and full case studies with before-and-after photos, that competes for the exact questions people actually type, so your business shows up inside the answer itself, not just the map. The urgent, ready-to-call searches, emergency plumber near me, HVAC company open today, are where local businesses actually get hired, and that is exactly what the local-intent side of this is built for first.
Proposta builds the LocalBusiness, FAQPage, Service, and Review schema that Google reads both to generate AI Overviews and to decide who appears in the map pack next to it. Built from your real operational data, updated automatically, not entered once and forgotten.
We build the pricing guide for every service you offer. When someone asks what something costs, AI cites your business with the real, specific answer, making you the authority, not just another option in the pack.
Proposta Insights updates your structured data automatically based on what is earning citations across the network in your trade and city.
Google cites Reddit threads and YouTube videos for generic questions because they answer the exact question, not because of where they are hosted. Proposta builds that same specific, current content from your real jobs, so you get cited in the answer itself.
Bookings flow into your calendar and CRM directly. No per-lead fees, no shared leads, no middleman taking a cut.
We help you ask for a review the moment a job wraps, in person, with a QR code straight to your Google listing, and a specific prompt: what was the problem, what did we do, how long did it take. "Diagnosed a leaking water heater and replaced it same day" beats a star rating alone. If it doesn't land, a timed text goes out later that same day, not the instant the job ends, asking the same way and inviting your customer to refer a friend. More real reviews, faster, feeds directly back into what gets you cited.
Google AI Overviews is the proven near-term value. As other AI platforms including ChatGPT, Perplexity, and Claude open up local business citation and booking capability, your Proposta endpoint is already built to support them.
No developers. No rebuilding anything. Works alongside the tools you already use.
Proposta connects to your booking tool, your field service software, and your job records. Calendly, Square, Jobber, Acuity, ServiceTitan. We pull real operational data, not a form you fill out once.
Proposta generates and publishes your complete schema stack: LocalBusiness, FAQPage, Service, and Review schema built from real data. Google AI can now read your business accurately and cite you in AI Overviews and the local map pack.
Your knowledge base accumulates from real jobs, real reviews, and a quick voice note from whoever did the work, every week. What is earning citations across the network gets applied to your profile automatically, no action required from you.
AI-referred customers click through to a booking page built to convert on the first visit, short, mobile-friendly, no dead ends, and land in your calendar and CRM automatically. Your weekly report shows which searches cited you, how many customers came through, and the revenue Proposta drove that week.
Every week Proposta measures exactly which content earns citations in Google AI Overviews and uses that real outcome data to improve your structured data automatically. A typical week: new FAQ answers added from real jobs, your Google Business Profile refreshed, the same tracked searches rechecked, your review count tracked against a real target set for your trade and city, and citations counted against last week, all in a report you actually receive that shows exactly which real customer questions you're cited for, which ones are still open, whether Google's AI has your pricing and hours right, and which competitor is winning a given question instead and why, so you always know what we're building next. Not guesses. Actual measured results, closing the loop between what we publish and what Google AI actually cites. Content built from real jobs and real customers in your trade and city.
Every week we track which schema structures and content earn citations in Google AI Overviews. We use that real outcome data to improve your structured data automatically. Publish, measure, improve.
An HVAC business in Phoenix that earns a citation for a specific schema pattern benefits every HVAC business in the network. Your competitors outside Proposta see none of this.
Which searches cited you, how many customers clicked through, what Proposta updated on your behalf, and estimated revenue from AI-referred visits so the monthly fee always makes sense.
Most businesses start with the one-time audit to see exactly where they stand. The subscription exists for businesses ready to compound on what the audit reveals. There is no pressure to do both at once.
We run real searches for your actual customer queries, build your complete schema foundation from scratch, sync your Google Business Profile, and deliver your first citation report showing exactly where you stand and why. You either see a citation within sixty to ninety days or you understand precisely what is preventing one.
Delivered within five business days of your intake call.
The ongoing optimization loop. Your schema updates every week from real citation outcome data across your trade and city. The longer you stay the more often you get cited, and the cost of leaving is real because the optimization stops and your profile starts drifting relative to the network.
Everything in Pro, built for businesses with a team fielding quote requests rather than one owner answering the phone. The RFQ endpoint receives, qualifies, and responds to procurement inquiries automatically so no inbound request goes unanswered.
Open to the first 50 businesses only. For businesses that join during the beta period and stay continuously, this rate never changes. Need Scale's team features instead of Pro? Founding partners lock that in at $200/month for life, same terms. Like every plan, it starts with the $150 audit. This is not a promotional discount, it is a permanent acknowledgment that you helped build this before the proof existed. It also carries our strongest protection: a missed three-week build deadline means your next month is free, and genuinely zero movement after ninety days means we extend your rate at no cost for as long as it takes, never a refund or a fee tied to results. Cancellation ends the rate permanently.
Beta period pricing. Limited to the first 50 founding partners.
Claim founding rateNot sure which plan? The audit is where almost everyone starts. It costs $150, takes five business days, and tells you exactly what is happening to your business in AI search right now. Pro is for businesses ready to compound on what the audit reveals. Scale is for businesses with a team fielding procurement-style inquiries. The founding partner rate is for the first 50 businesses only, and locks Pro at $150 a month or Scale at $200 a month for life.
None at all. You connect your existing tools, we generate and publish your complete schema stack automatically. If you can connect an app on your phone, you can set up Proposta. The technical layer is entirely on our side.
A Google AI Overview is the AI-generated answer box that now appears at the top of nearly half of all Google searches. When someone searches for a local service, the AI Overview synthesizes an answer and cites one to three businesses it deems most authoritative. Users are 60% less likely to scroll past it to traditional results. Being cited is now more valuable than ranking on page one. Getting cited requires complete, accurate structured schema data, which is exactly what Proposta builds and maintains for your business.
The proven, near-term value is Google AI Overviews and the Google local pack, where structured schema data demonstrably affects citation and visibility today. The structured data and endpoint Proposta builds for your business is also designed to work with other AI platforms as they open up local business citation and booking capability. We track those developments closely and update your data layer as new opportunities become real. We will not claim capabilities on other platforms that do not yet exist reliably.
A traditional SEO agency optimizes your page rankings in the old blue-link search results. Proposta optimizes your structured data for AI citation, which operates on completely different logic. AI Overviews cite the most authoritative, structured, specific source for a query, not necessarily the highest-ranked page. Forty seven percent of AI Overview citations come from pages ranked below position five in traditional search. The game has changed and the skills required are different.
Proposta Insights is the intelligence layer that makes the subscription worth it long-term. Every week we measure exactly which schema structures and content earn Google AI Overview citations in your trade and city, and we use that real outcome data to improve your structured data automatically. The content behind this comes from real jobs and real customer interactions, not generic AI-written text. Google explicitly rewards specific, real content over commodity pages, a page naming the exact brand and symptom a customer is dealing with outranks a generic "we do repairs" page every time. The longer you are in the network, the better your citation rate relative to competitors who are not.
Because inconsistent wording confuses AI the same way inconsistent facts do. If your Google Business Profile says "family business," your website says "your neighborhood electrician," and Facebook says something else again, AI has no single, confident description to work from. We write one canonical description sentence for your business, what you are, who you serve, what you specialize in, and deploy it identically across your Google Business Profile, website, and social profiles, not just your name, address, and phone number, everywhere it appears.
That is the point, not a problem. Once most of the qualified businesses in your trade and city have complete, structured, current data, Google's AI has a full pool of well-documented options to cite from, and citations naturally rotate across whichever business answers a specific question best that week. You will not win every single search. No one does. What Proposta protects is your presence in that pool at all. The real risk was never losing one citation to a fellow Proposta business. It is being the one business in your market Google's AI cannot read, while everyone else already is.
You do. Completely. Every piece of content, every job record, every customer interaction belongs to your business, not to Proposta. We use anonymized, aggregated patterns across the network to improve how the system performs for everyone, but your specific content and data are never shared with or shown to another business. If you cancel, we export your full structured data, published content, and citation reports to you, not just a promise on paper.
Schema improvements typically appear in Google Search Console within 2 to 4 weeks as Google re-crawls your structured data. AI Overview citation improvements follow shortly after. The businesses that implement complete schema now will establish citation authority before the majority of their local competitors catch on. Fewer than 10% of local service businesses have complete schema today. The bar is achievable and the window is open.
If you provide a service: HVAC, plumbing, accounting, legal, consulting, cleaning, catering, landscaping, therapy, personal training, photography, event planning, pest control, or electrical work, Proposta is built for you. If you primarily sell physical products online, Shopify's agentic commerce tools are a better fit.
Fewer than 10% of local service businesses have complete schema today. The citation spots in your city are open. The businesses that move now will be very hard to displace once Google AI establishes who the trusted sources are. The first 50 founding partners lock in Pro at $150/month for as long as they stay.
Every plan starts with the $150 AI visibility audit · Delivered in 5 business days
Know another business owner who would want this? Refer them, and once they have been a client for three months, you get a month free.